Herb Sorensen
Herb Sorensen
Herb's Biography Herb the Speaker Herb the Author Articles by Herb Contact herb
Herb Sorensen Herb's Biography

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Advisor, TNS Global Retail & Shopper Practice, serving Fortune 100 retailers and consumer packaged goods manufacturers throughout the world for over 35 years. Herb consults with brands and retailers, speaks internationally to companies and groups, and writes a monthly blog at www.insidethemindoftheshopper.com

Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants. Dr. Sorensen and Paco Underhill have been called the "Yin and Yang" of observational research. Dr. Sorensen's unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009. Fast Company Magazine named him one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, Business Week, MSNBC, Supermarket News, and Progressive Grocer.

"Herb Sorensen is the dean of behaviorally responsive shopper marketing."

- James Tenser
Principal, VSN Strategies

Fast Company Magazine named him one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, Business Week, MSNBC, Supermarket News, and Progressive Grocer. He is a member of Retail Wire's Brain Trust and has received numerous awards for his ground-breaking work in re-thinking how retailers and manufacturers can tap into the power of the mind of the shopper.

Dr. Sorensen's insights are game-changing, moving beyond marketing or simple ethnography. His speaking style is a refreshing combination of down-to-earth, erudite, frank and colorful. His unique presentations on shopping will challenge and entertain practitioners and the deeply curious alike.